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Mei-hollywood has developed meaningful and lasting relationships with biggest film studios, television production
companies
and many of the entertainment industry’s most influential production and marketing people.
Working in tandem with your marketing team and other agencies, Mei-hollywood seeks to reach your target audience
and reinforce
your brand message using the tactic of entertainment.
What is Product Placement?
Product placement, the cooperative effort of advertisers and creators of entertainment
products in which trademarked goods are embedded into popular entertainment products
in order to encourage their consumption, overriding entertainment and artistic concerns is
becoming a major player in TV economics.
According to media research outfit PQ Media, advertisers spent $2.9 billion in 2007
to place their products in TV shows and movies, up 33.7 percent from the year before.
These large numbers prove that placing products into popular movies and television is an innovative way to reach
viewers
and demonstrate the benefits of a brand. Since the rise of Personal Video Recorders (PVRs),
viewers are commonly zipping, zapping, and skipping commercials.
By products becoming part of the program, however, it ensures that viewers see the placement.
placing products into popular movies and television is an innovative way to reach viewers and demonstrate the benefits
of a brand.
In addition, product placement is a very economical way to advertise.
It has a very low cost per thousand and an outstanding reach.
MEI-HOLLYWOOD PRODUCT PLACEMENT AGENCY has the advantage of a track record proving the benefits of this
dynamic approach,
and offers clients detailed statistics and tools to measure the success of each product placement campaign.
Product Placement in the Movies
Product Placement on TV
Product Placement in Books and Video Games
Product Placement in Songs
Product Placement in the Movies
The next time you watch a movie, try to keep an eye out for products or brand-names you recognize. It's highly likely
that you'll see one of the major soft drink companies represented. Is it Coke? Pepsi? Snapple? Once you've spotted
something, see how many other scenes include that product. You'll start to see a trend. "How," you'll wonder, "can the
actor hold the Coke can just the right way every time so that the logo is perfectly visible?"
Take a minute to comb through your movie memories. You'll probably recall at least a few of these now-famous product
placements:
•Risky Business - Ray-Ban sunglasses
•Back to the Future - Pepsi products
•Demolition Man - Taco Bell (In the future, everything is Taco Bell...)
•You've Got Mail - America On-Line (AOL), Apple, IBM and Starbucks
•Austin Powers - Pepsi and Starbucks
•Cast Away - FedEx and Wilson
•Men in Black II - Ray-Ban sunglasses, Mercedes Benz, Sprint, Burger King.Exetera.......
Oh wait wait read this
Valentine's Day
Date: 12-14 Feb., 2010
Studio: Warner Brothers
Weekend gross: US 56.4 M
Featured brands: 1-800-Flowers, adidas, American Airlines, American Express, Apple, BlackBerry, Blazer, Cadillac,
Cadillac Escalade, Cartier, Chanel, Chevrolet, Chicago Cubs, Christian Louboutin, Craigslist, Discovery Channel,
ESPN, evite.com, Facebook, FedEx, Ford, Ford Mustang, Gatorade, Hollywood Forever Cemetary, Indiana University,
International Creative Management, Los Angeles Dodgers, Mapquest, Marc Jacobs, Moët & Chandon, Nike, Nokia,
Northwestern University, Polaroid, Porsche, PUMA, Quiksilver, Range Rover, Retin-A, Scope (mouthwash), Sharpie,
Sony, Southwest Airlines, Stanford University, The BLVD (Los Angeles), The Lawrence Foundation, Toyota, Tufts
University, US Army, USPS, Versace, Victoria's Secret, Volkswagen Beetle, Walt Disney Concert Hall, Yale, York
Comments: In a nod to symmetry and marketing research, Valentine's Day, the movie, topped box office in ticket sales
on Valentine's Day weekend. The star-studded film, however, features just as many – if not more – brands than stars.
Familiar brandcameo brands such as Apple, Toyota, Sony, and Chanel make the big screen, but the real props go out
to brandcameo count leaders the US Postal Service, the U.S. Army, Stanford University, and Chevy – each of which
has two brandcamoes for the year.
Did we miss something?
companies
and many of the entertainment industry’s most influential production and marketing people.
Working in tandem with your marketing team and other agencies, Mei-hollywood seeks to reach your target audience
and reinforce
your brand message using the tactic of entertainment.
What is Product Placement?
Product placement, the cooperative effort of advertisers and creators of entertainment
products in which trademarked goods are embedded into popular entertainment products
in order to encourage their consumption, overriding entertainment and artistic concerns is
becoming a major player in TV economics.
According to media research outfit PQ Media, advertisers spent $2.9 billion in 2007
to place their products in TV shows and movies, up 33.7 percent from the year before.
These large numbers prove that placing products into popular movies and television is an innovative way to reach
viewers
and demonstrate the benefits of a brand. Since the rise of Personal Video Recorders (PVRs),
viewers are commonly zipping, zapping, and skipping commercials.
By products becoming part of the program, however, it ensures that viewers see the placement.
placing products into popular movies and television is an innovative way to reach viewers and demonstrate the benefits
of a brand.
In addition, product placement is a very economical way to advertise.
It has a very low cost per thousand and an outstanding reach.
MEI-HOLLYWOOD PRODUCT PLACEMENT AGENCY has the advantage of a track record proving the benefits of this
dynamic approach,
and offers clients detailed statistics and tools to measure the success of each product placement campaign.
Product Placement in the Movies
Product Placement on TV
Product Placement in Books and Video Games
Product Placement in Songs
Product Placement in the Movies
The next time you watch a movie, try to keep an eye out for products or brand-names you recognize. It's highly likely
that you'll see one of the major soft drink companies represented. Is it Coke? Pepsi? Snapple? Once you've spotted
something, see how many other scenes include that product. You'll start to see a trend. "How," you'll wonder, "can the
actor hold the Coke can just the right way every time so that the logo is perfectly visible?"
Take a minute to comb through your movie memories. You'll probably recall at least a few of these now-famous product
placements:
•Risky Business - Ray-Ban sunglasses
•Back to the Future - Pepsi products
•Demolition Man - Taco Bell (In the future, everything is Taco Bell...)
•You've Got Mail - America On-Line (AOL), Apple, IBM and Starbucks
•Austin Powers - Pepsi and Starbucks
•Cast Away - FedEx and Wilson
•Men in Black II - Ray-Ban sunglasses, Mercedes Benz, Sprint, Burger King.Exetera.......
Oh wait wait read this
Valentine's Day
Date: 12-14 Feb., 2010
Studio: Warner Brothers
Weekend gross: US 56.4 M
Featured brands: 1-800-Flowers, adidas, American Airlines, American Express, Apple, BlackBerry, Blazer, Cadillac,
Cadillac Escalade, Cartier, Chanel, Chevrolet, Chicago Cubs, Christian Louboutin, Craigslist, Discovery Channel,
ESPN, evite.com, Facebook, FedEx, Ford, Ford Mustang, Gatorade, Hollywood Forever Cemetary, Indiana University,
International Creative Management, Los Angeles Dodgers, Mapquest, Marc Jacobs, Moët & Chandon, Nike, Nokia,
Northwestern University, Polaroid, Porsche, PUMA, Quiksilver, Range Rover, Retin-A, Scope (mouthwash), Sharpie,
Sony, Southwest Airlines, Stanford University, The BLVD (Los Angeles), The Lawrence Foundation, Toyota, Tufts
University, US Army, USPS, Versace, Victoria's Secret, Volkswagen Beetle, Walt Disney Concert Hall, Yale, York
Comments: In a nod to symmetry and marketing research, Valentine's Day, the movie, topped box office in ticket sales
on Valentine's Day weekend. The star-studded film, however, features just as many – if not more – brands than stars.
Familiar brandcameo brands such as Apple, Toyota, Sony, and Chanel make the big screen, but the real props go out
to brandcameo count leaders the US Postal Service, the U.S. Army, Stanford University, and Chevy – each of which
has two brandcamoes for the year.
Did we miss something?
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